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Cherie Gerena  
President of The Music Hall

For over a decade Cherie has worked for some of the largest corporations in the competitive health club industry on both the east and west coast. Her roles as GM and DM typically involved sales and sales management along with operational and financial control and reporting. Some of her notable accomplishments were recognized at the largest health club chain in the northeast; Town Sports International (NYSE: CLUB). The company operates over 157 facilities with over half a million members. Cherie joined the company in 2002 when it was still a privately held institution. Over the course of 8 years she shattered most of the company’s sales records and by the time Town Sports went public in 2007 she had earned a reputation as a “turn around” specialist. Cherie’s success as the District Manger of one of Town Sports’ most critical districts in NY played a key role in the NY Region success and ultimately made her transition in to the music and talent management industry seamlessly. Cherie and her step father opened the Music Hall in 2012. Her keen eye for talent and sharp sense of “what works” and what does not, has helped to establish her as one the premiere dealmakers in the industry. Her most recent work and networking efforts with The OC Hit Factory’s, Thomas Barsoe has forged one the most formidable partnerships in the region and has also helped to attract some the world’s most exciting talent and producers to Orange County.